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QFD 6_International Management Perspectives

QFD 6_International Management Perspectives

Q QFD 6 1. Contrast transnational and international strategies in their approach to location advantages. 2. Discuss some key issues to consider when considering a participation strategy.

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In transnational strategy a proper channel of marketing as well as manufacturing must be developed along with the research and development section. This is important to bring in local information so that the target market can be fixed. This will help in better production and better sales. The strategies followed by them are a decentralized one where at each level decision is taken by the concerned supervisor.